Keratin Complex Signature Series keratin hair-smoothing services are one of the top keratin treatments in California—and for good reason. Keratin Complex offers a wide range of effective and nourishing hair-smoothing services that cater to a variety of clients’ tress needs and desires, from the 15-minute KCEXPRESS Smoothing Treatment for smoothing and color-locking to the fragile-hair savior NKSTB Natural Keratin Smoothing Treatment for Blonde Hair for stronger, sleeker hair that has previously been overprocessed. Keratin Complex’s most popular hair-smoothing treatment, NKST, contains the brand’s Signature Keratin for incredible frizz-free results that last up to five months.
We chat with professional beauty veteran Maria Price, a salon owner and
hairstylist, to learn how Keratin Complex hair-smoothing treatments have helped boost her California salon’s bottom line while enhancing the lives of her clients.
How has Keratin Complex NKST helped grow your business in the Los Angeles area?
By adding NKST to my list of salon services I’ve been able to double my revenue because not only are people booking color treatments, they’re also regularly booking hair-smoothing treatments. My salon [Get Primped in Pasadena, California] advertises in the Los Angeles area; online users search “Keratin Treatments” and find me. Once these clients are in my salon to receive their treatment, it usually leads to a color and cutting service as well. Since I showcase all the hair-smoothing treatments from Keratin Complex on my website, it has attracted more clientele.
Who is the ideal client for Keratin Complex NKST?
The ideal client for an NKST treatment is someone who struggles with frizzy hair, hair breakage, or is looking to increase their hair’s manageability. I like to recommend Keratin Complex NKST hair-smoothing treatments to clients who are about to go on a trip; a bride before their wedding/honeymoon; and active adults or high school students who play sports and sweat often.
Keratin Complex NKST is known to solve frizzy hair—does it solve any other hair problems?
Besides remedying frizzy hair, NKST also helps to solve previous hair damage, dull-looking hair and color fade. My hair extension clients also really love it. I will perform an NKST on their
hair before installing their extensions because it helps even out their canvas; it helps their natural hair blend better with the hair extensions. Clients who are experiencing going gray also love the treatment because it helps them manage the new texture of their unruly grays. Also, I get a lot of fashion color bookings—these clients appreciate that NKST helps them prolong their vivid hair colors along with correct and prevent hair damage. NKST is a top keratin treatment in California because it offers gorgeous, healthy hair results for all types of clients and satisfies their hair needs.
Have you seen more bookings or repeat visits since using Keratin Complex smoothing treatments?
I’ve definitely seen more bookings because I use Keratin Complex smoothing treatments. Since my clients have experienced the results
and know the treatments have a cumulative effect, they prebook their NKST appointments for no later than four-and-a-half months between services. Once a client receives a Keratin Complex smoothing treatment, they always come back for more—I’ve never had a client tell me they didn’t like the results.
As a stylist in a high-demand area like Los Angeles, how have Keratin Complex Express Services changed your schedule, and what benefits do you see in terms of time management and profit?
I love that Keratin Complex Express Services have minimal steps and the processing times are so short (as little as 15 minutes). Los Angeles is a fast-paced area, and clients don’t like spending half their day in the salon. The Express Service steps are easy and because the processing times are minimal, it allows me to create more income in less time in comparison to performing a color
or highlighting service. This has helped my time management and profit tremendously—I make more in less time.
When I look ahead at my books and notice my schedule is light, I contact my upcoming clients and recommend adding a treatment to their service if they haven’t had one or they are getting close to needing one again. Offering Keratin Complex Express Services has helped me create revenue because I’ve been able to fill gaps in my schedule.
How do you integrate the full range of Keratin Complex products in your salon?
I’ve used Keratin Complex color, smoothing treatments and styling products since I opened my salon in 2016. I even use Timeless Color Fade-Defy Shampoo, Timeless Color Fade-Defy Conditioner and Vanilla Bean Deep Conditioner in my backbar. When clients walk into my salon, Keratin Complex is the main brand I showcase. I always let my clients know that because I use Keratin Complex across the board and everything has the same Signature Keratin in it, they will leave the salon with their hair looking healthier, sleeker and shinier than when they first walked in. Once they see the results, they purchase Keratin Complex aftercare products—which has increased retail sales in my salon—to maintain their hair’s health and beauty.